Karl Lagerfeld Introduces “How Do You Define An Icon?”: the Fall-Winter 2024 Campaign, Photographed by Chris Colls

The Maison KARL LAGERFELD introduces its Fall-Winter 2024 campaign, shot by renowned photographer Chris Colls. Titled “How do you Define an Icon?”, the campaign underscores Karl Lagerfeld’s enigmatic persona that continues to reverberate in fashion and beyond. Capturing the core of the brand DNA, the imagery explores the contrasts he loved: black versus white and minimal versus high impact.

The campaign stars three emerging talents who were selected for their own unique personas: social media sensation and TikTok star Calum Harper, outspoken actress and activist Raya Martigny, and non-conformist fashion muse Kat Q. Each share what “iconic” means to them in one word — for Calum it’s “expressive,” for Raya it’s “resilient,” and for Kat it’s “legendary.” The campaign further features ballet-dancer-turned-mode, Alyda Grace.

The Fall-Winter 2024 collection embraces elevated statement pieces, a black and white palette and mixed metallics inspired by quintessential brand codes and its iconic DNA. Creative Director Hun Kim continuously draws inspiration from the brand's rich heritage to reimagine essential KARL LAGERFELD silhouettes for today.

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About Karl Lagerfeld

The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

Featuring Parisian-inspired classics with a rock-chic attitude, the brand portfolio includes ready-to-wear for women, men and kids, plus KARL LAGERFELD JEANS, bags, small leather goods, footwear, fragrances and eyewear. Additional categories include the KARL LAGERFELD MAISON furniture collection and international hospitality projects. The Maison’s creative vision is led by Creative Director Hun Kim; other members of the KARL family are Brand Ambassador and Product Consultant Sebastien Jondeau, and Sustainability Ambassador Amber Valletta, amongst others.

KARL LAGERFELD connects with consumers at more than 200 stores worldwide — including premium wholesale and franchise partners — with key locations in Paris, London, Munich, Dubai and Shanghai. The brand has a robust digital presence across Europe, the Middle East, Asia, and its KARL.COM flagship.

In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.